The story this title sequence explores is that of an ordinary cabbie named Ed Kennedy, who lives a boring life. One day, that all changes when Ed saves a bank. He is deemed a hero, but inside he is still the same. However, not for long. Soon after the bank event, Ed receives mysterious playing cards in the mail. The Aces give him addresses and names of people he has to help. These people are individuals in need and require Ed’s help. Helping them allows Ed to transform into an individual filled with purpose and meaning. The overarching question throughout the storyline is, who is sending him these cards?

 TIMELINE: 1 WEEK FROM DESIGN TO PRODUCTION
 PROGRAMS: After Effects, Photoshop, and ProCreate

Process

Type Analysis

I wanted to use a text that matches the theme and grungy feel of the novel. I looked at the titles of books to get some inspiration on what font route to take. In the end, I decided a combination of CHAINPRINTER/Sunshine.

Color Scheme

The color scheme I decided to go with was a dark, taxi cab grungy feel.

Texture Study

I wanted to overlay an animated texture to push the grungy feel, these are a few of my texture studies.

Design Inspiration

Design Board

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