Logos are a core to motion graphics and for some fun exploration, I decided to do three logos for three different companies that I found to pose a creative challenge in terms of animation. The three companies I chose where Chewy, Delta, and Dominos. Each logo has a different animation technique explored from frame by frame in the Chewy logo, to classic keyframes with the Delta logo, and 3D sketch n’ toon with the Domino’s Logo. I had a lot of fun flexing my animation mindset in different directions as I wanted to challenge my adaptability to different animation styles in a short timeframe.

 TIMELINE: 3 WEEKS (From design to conception)
 PROGRAMS: After Effects, Photoshop, Illustrator, ProCreate, Cinema 4D, and Pro Tools.

Process

Delta Logo Exploration

Delta Written Exploration

Delta Color Scheme

Delta Storyboard

Chewy Logo Exploration

Chewy Written Exploration

Chewy Color Scheme

Chewy Storyboard

Chewy Style Inspiration

Domino’s Logo Exploration

Domino’s Exploration

Domino’s Color Scheme

Domino’s Storyboard

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